Martha Stewart Brand Finds A New Home

The Martha Stewart brand will have a new place to call home beginning in 2010. Home Depot Inc. announced this month that it has teamed up with Martha Stewart Living Omnimedia Inc. (MSLO) to develop a Martha Stewart-branded line of home improvement products that will be sold at Home Depot stores early next year. That’s when MSLO’s retail merchandising deal with Kmart, which has sold the Martha Stewart Everyday home line since 1997, ends. Products in the outdoor living category will hit U.S. stores in January and Canadian stores in February, while products in the home organization category will launch in February. All products will also be available online at MORE